LAS VEGAS (Nov. 2, 2021) — The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners this morning at the 2021 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2022.
SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up.
More than 1,300 were entered into the 16 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.
The New Product Award Winners are:
Interior Accessory Product Winner: Cargo Dog, Cargo Dog
Wheel and Related Product Winner: Carbon One, Litespeed Racing
About SEMA and the SEMA Show The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.
Everyone knows that successful brands likely started from a simple business idea. Yet, having a simple idea and turning it into a successful brand is not an easy path to take, but it is possible – especially if a group of experts is involved in the venture. Ideal Strategic Partners is changing the way products and technologies are born by partnering with selected entrepreneurs and providing the specific expertise and mentorship combined with a proven process to achieve remarkable results.
Whether an entrepreneur has a simple idea, an existing product, a Minimum Viable Product (MVP), or if they have already laid out the groundwork, Ideal Strategic Partners may be the perfect solution to help develop an effective strategy to maximize success, whether it be for a web-based or mobile application, a product for manufacturing, or just an idea at the very concept stage.
“Making entrepreneurs’ dreams come true is the mission statement we live and base the foundation of our business on. With a strong commitment to this mission we are confident we can help entrepreneurs reduce the cost, time, and investment needed for their startups and position them for a successful venture”, said Managing Partner John Roshala.
For Ideal Strategic Partners, success is a joint effort – and they are more than willing to impart their unique and valuable experience to entrepreneurs who they believe have what it takes to be successful. “We take inventors and entrepreneurs through a disciplined, step by step approach in bringing a new product or technology from the ‘idea on a napkin phase’ all the way to a fully launched, revenue-generating business. Our Team and Partner Advisor Network is here to mentor our partners every step of the way,” added Head of Partnerships Scott Moffat.
Ideal Strategic Partners is best known for IdeaPath, their proven disciplined process that consists of four stages during which they utilize, validate, plan, build, and market the entrepreneur’s concept. And critical to this, is providing the unique and necessary mentorship from their unique partner advisory network made up of experts in all functional areas.
As a first step, their experts will conduct a comprehensive market assessment of the product’s potential and possible strategies to bring it to the market. It is only when this stage is accomplished that Ideal Strategic Partners will begin working with the entrepreneur hand-in-hand on strategy and branding. From there, together, they form the company identity and vision followed by product development and market launch. Throughout these phases, Ideal Strategic Partners will put the business’s optimal growth and scalability as their main priority. As a strategic partner, they share the vision with a vested interest and are as driven as the entrepreneur in turning ideas into revenue generating businesses.
If you want to turn that business idea into reality and make it happen, Ideal Strategic Partners may be a fit. For more information or to schedule a free consultation, visit their website at https://idealstrategicpartners.com/.
About Ideal Strategic Partners LLC
Ideal Strategic Partners, LLC provides the resources and expertise to aspiring entrepreneurs and turns business ideas into valuable revenue generating companies. They work with selected entrepreneurs and utilize a disciplined process combined with an unmatched partner advisory network that is committed to bringing business ideas into reality.
“Reading your book one chapter a week with my executive team has literally had a 9-figure impact to our bottom line, in just one quarter and we’ve added over 100 jobs to our team. This has been the best exercise I’ve been involved in with any management team in my entire career.”
– Tim Murphy, Pres., of Nortrax $17b division of John Deere
“Mark’s strategies show how even businesses in the most dire of times still have a set of responsibilities, a path, and processes, that they can follow that will optimize their chance of turnaround and long-term success. These are wise concepts from which most any business would benefit.”
– Dr. Stephen Covey, author of The 7 Habits of Highly Effective People
“A practical and inspiring resource loaded with new and highly effective tools for developing a culture of innovation, purpose, and success. You’ll be amazed at the results!”
—Dr. Marshall Goldsmith, author of the #1 New York Times bestseller Triggers
Your Team & Customers Are Feeling Grief
& Need Compassion & Action
Can you recall a time when you or someone close to you was stricken with a level of fear so intense, that there was a thought of, “how convenient it would be to just die”? Obviously, you didn’t follow through, life is worth living, leaders always find a way. Fear focuses.
At any point of time, and especially in times of turbulence, there are people, customers, prospects, employees, vendors and friends, that are at a level of concern and fear that you might not totally appreciate. In any time of turbulence, the fear of change and the loss of normalcy, at the very least causes grief. In times like these you need to be as compassionate as you are with friends who have lost a loved one. While the grief is not as intense, the loss of normalcy in economic turbulence causes a type of grief that can be like that with the death of a loved one.
I believe that the first decision you should make as a leader in a time of turbulence is to have compassion for the grief that others are feeling. From much experience I know first-hand, that those at an echelon like yours, and even Fortune 500 CEOs experience grief in these trying times. I’ve counseled dozens of high-level CEOs in turbulent times about the agonizing decisions they must make and implement. But there is a power you and they have that cannot be left on the table.
The power of reassuring words can do wonders, here is one real life example:
“You need to know that your jobs are secure, I am not going to lay you off in this turbulent time. I need you for the inevitable uptick, and in fact you and I are going to innovate like never before in this down time and we will hit the ground running when the inevitable comeback takes place as it ALWAYS does.”
Nearly those exact words were recently shared by several of my clients. They weren’t initially realizing how powerful they would be, but when they finally said them out loud and in person and/or in video to their team, the impact was palpable. There were tears. The quality of the virtual meetings and innovation sessions with which I was involved afterwards took a leap to a new dimension of performance.
I call it innovation Jujitsu, it is the momentum of some amount of fear, grief and/or external uncertainty being redirected toward a vision of hope and change. It creates an energy that can be aimed toward devouring problems, challenges, and opportunities with an intrepidness like nothing you’ve ever seen.
Are you going to waste this opportunity of turbulence or are you going to seize it?
In the worst of times you learn who your friends are. You know this, your clients know this. Now the question is, are you ready to leverage this momentum to help those whom you most love to serve?
Reaching people in this time of turbulence is actually easier than ever. Several of my clients executed calling blitzes and even my CEO clients have made literally hundreds of calls in just a couple of days. They have been shocked at the great response to the personal touch and the simplest of questions.
Forget about all these sappy emails going out, “In the wake of…we want you to know that you are in our thoughts…” CRAP! Pick up the phone, call your top 100 contacts and after finding out how they and their family are doing just ask a simple question:
“Is there anything I or we could do for you?”
Get a free copy of either of my books, Growth or Bust! or High Growth Levers both sold out on Amazon. Just send your email and one or more of the emails of the team mates.
Mark Faust works with CEOs and owners who have decided that healthy growth and innovation is what they want regardless of the economic environment. Since 1990, Mark has worked with over 300 companies and over fifty 3rd generation family owned businesses and helped them to grow and become much more profitable during the most turbulent of times. He is also a professional speaker, author and strategic growth coach to successful yet humble CEO’s. For a free copy of one of Mark’s books send an email to Mark@em1990.com
“These guiding principles are what grow great and enduring companies!”
—Dave Mawhinney, executive director, Carnegie Mellon Swartz Center for Entrepreneurship
“Management teams reading this book together couldn’t help but become more innovative and strategic.”
—Dr. Clark Gilbert, president of Brigham Young University–Idaho, board advisor to Harvard Business School’s Dr. Clay Christensen’s Innosight
“This book is filled with a ton of what to do in a very, very leveraged way.”
—Dr. Frank Wagner, cofounder of Stakeholder Centered Coaching
“The turnaround mindset is the key to sustainable growth for any company.”
—Ralph O’Dell, turnaround CEO
“One of the most pragmatic books on strategy, innovation, and culture I’ve read.”
—Dr. Jeffrey C. Bauer, dean and professor of management, University of Cincinnati–Clermont College