SEMA’s New Product Awards Breakfast

2 November 2021

Autosphere » Mechanical » SEMA’s New Product Awards Breakfast
Jay Leno at the SEMA Award Breakfast. PHOTO SEMA

This morning marked the SEMA New Product Awards Breakfast—headlined by Jay Leno—in the Paradise Event Center at the Westgate Resort in Las Vegas.

The exciting event was packed with eager participants and interested attendees waiting with tense anticipation for the thrilling results!

These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2022.

The New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show.

Products are judged in 16 award categories, and each category has one winner and two runners-up.

More than 1,300 were entered into the 16 different Showcase categories to be considered for a SEMA New Product Awards this year.

Winners were selected based on a variety of factors—the superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.

The winners

Interior Accessory Product
Winner: Cargo Dog, Cargo Dog


Collision Repair & Refinish ProductWinner: Keco Collision Glue Pull Repair System, Keco Body Repair Products

Engineered New ProductWinner: Electronic StraightGate 50, Turbosmart

Exterior Accessory ProductWinner: Lippert: Protective MultiPro / Multi-Flex Tailgate Sensor with Hitch Cap, CURT, Ranch Hand, UWS, LUVERNE, ARIES

Merchandising DisplayWinner: Countertop or Wall Display for HEIGH10 Infotainment Unit, Stinger Off-Road

Mobile Electronics ProductWinner: XAV-AX9500ES, Sony Car Audio

Off-Road/4-Wheel Drive ProductWinner: CDEV SHOCK POWERED BY IIC, ICON Vehicle Dynamics

Packaging DesignWinner: APB Pedal Pads American Handcraft Wooden Package, APB Brakes

Performance-Racing ProductWinner: Electronic StraightGate 50, Turbosmart

Performance-Street ProductWinner: ZZ632/1000 Crate Engine, General Motors

Powersports ProductWinner: 2016-2021 Polaris XPT Flex Fuel Kit, Dynojet Research

Street Rod/Custom Car ProductWinner: Icon Valve Cover, Pyramid Optimized Design & Manufacturing

Tire and Related ProductWinner: Baja Legend EXP, Mickey Thompson Tires & Wheels

Tools & Equipment ProductWinner: EZ Roller-Spinner, EZ Spare and JAWS

Van/Pickup/Sport-Utility ProductWinner: Impact Shock-Absorbing Rear Bumper Step Fleet Kit, Lippert: CURT, Ranch Hand, UWS, LUVERNE, ARIES

Wheel and Related ProductWinner: Carbon One, Litespeed Racing

The winners were on hand to receive their awards and accolades from those at the breakfast!

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