2 November 2021 Shirley Brown
This morning marked the SEMA New Product Awards Breakfast—headlined by Jay Leno—in the Paradise Event Center at the Westgate Resort in Las Vegas.
The exciting event was packed with eager participants and interested attendees waiting with tense anticipation for the thrilling results!
These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2022.
The New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show.
Products are judged in 16 award categories, and each category has one winner and two runners-up.
More than 1,300 were entered into the 16 different Showcase categories to be considered for a SEMA New Product Awards this year.
Winners were selected based on a variety of factors—the superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.
Interior Accessory Product
Winner: Cargo Dog, Cargo Dog
Collision Repair & Refinish ProductWinner: Keco Collision Glue Pull Repair System, Keco Body Repair Products
Engineered New ProductWinner: Electronic StraightGate 50, Turbosmart
Exterior Accessory ProductWinner: Lippert: Protective MultiPro / Multi-Flex Tailgate Sensor with Hitch Cap, CURT, Ranch Hand, UWS, LUVERNE, ARIES
Merchandising DisplayWinner: Countertop or Wall Display for HEIGH10 Infotainment Unit, Stinger Off-Road
Mobile Electronics ProductWinner: XAV-AX9500ES, Sony Car Audio
Off-Road/4-Wheel Drive ProductWinner: CDEV SHOCK POWERED BY IIC, ICON Vehicle Dynamics
Packaging DesignWinner: APB Pedal Pads American Handcraft Wooden Package, APB Brakes
Performance-Racing ProductWinner: Electronic StraightGate 50, Turbosmart
Performance-Street ProductWinner: ZZ632/1000 Crate Engine, General Motors
Powersports ProductWinner: 2016-2021 Polaris XPT Flex Fuel Kit, Dynojet Research
Street Rod/Custom Car ProductWinner: Icon Valve Cover, Pyramid Optimized Design & Manufacturing
Tire and Related ProductWinner: Baja Legend EXP, Mickey Thompson Tires & Wheels
Tools & Equipment ProductWinner: EZ Roller-Spinner, EZ Spare and JAWS
Van/Pickup/Sport-Utility ProductWinner: Impact Shock-Absorbing Rear Bumper Step Fleet Kit, Lippert: CURT, Ranch Hand, UWS, LUVERNE, ARIES
Wheel and Related ProductWinner: Carbon One, Litespeed Racing
The winners were on hand to receive their awards and accolades from those at the breakfast!