Gabriel Duarte is the Paid Media Manager at Ideal Strategic Partners (ISP), where he partners with founders to turn paid advertising into a durable growth engine. With nearly a decade in performance marketing and over $3M in managed ad spend across Meta, Google, and TikTok, Gabriel has built acquisition systems for 30+ brands across the US, Canada, Europe, and Australia.

His expertise spans the full paid media stack: offer and message strategy, creative frameworks, campaign architecture, tracking and attribution, and the testing systems that make each dollar smarter than the last.