Dave McHarness is the Head of Go-to-Market (GTM) at Ideal Strategic Partners (ISP), where he partners with founders and the ISP advisory network to transform innovative products into market successes. With a decade of experience in early-stage startups across both consumer products and B2B software, Dave brings a proven ability to craft and execute GTM strategies that drive traction, revenue, and sustainable growth.

Throughout his career, Dave has been at the forefront of product innovation—helping launch new categories, design novel customer experiences, and build scalable systems for commercialization. He is known for his ability to build networks, rally teams around a vision, and align diverse stakeholders toward a common goal.

At ISP, Dave leads founders through the critical process of market entry and growth, combining entrepreneurial instincts with a relentless, hands-on sales mindset. His focus is not only on generating early wins but also on laying down durable GTM foundations that set founders up for long-term success and meaningful exits.

Passionate about the intersection of faith and business, Dave believes ISP is uniquely positioned to steward ideas that not only thrive in the marketplace but also advance Kingdom impact. For him, business is a calling—an opportunity to pursue excellence, honor God, and empower founders to build ventures that create lasting value and eternal significance.

He partners with brands to identify friction points across the customer journey, design rapid test hypotheses, and implement high-velocity CRO programs that compound results over time. From custom Shopify builds and landing page development to advanced analytics, testing frameworks, and subscription optimization, Thomas brings a holistic approach to growth that balances speed with strategic rigor.

His method goes beyond design and development, it’s about building systems for continuous experimentation. By combining agile execution with data-driven insights, he ensures each test not only drives immediate wins but also creates a learning library that strengthens future decisions.