Thomas specializes in building high-performing Shopify experiences and driving measurable growth through Conversion Rate Optimization (CRO). With over a decade of experience in eCommerce development and optimization, he blends technical expertise with a deep understanding of customer behavior to deliver scalable solutions that lift revenue and retention.

He partners with brands to identify friction points across the customer journey, design rapid test hypotheses, and implement high-velocity CRO programs that compound results over time. From custom Shopify builds and landing page development to advanced analytics, testing frameworks, and subscription optimization, Thomas brings a holistic approach to growth that balances speed with strategic rigor.

His method goes beyond design and development, it’s about building systems for continuous experimentation. By combining agile execution with data-driven insights, he ensures each test not only drives immediate wins but also creates a learning library that strengthens future decisions.